NewsArk update

We launched a  project back in October of 2013 to save the last 35 years of this newspaper. We decided to call it the “NewsArk” and got busy transforming our hard copy archives into a digital format. It has been an interesting process oftentimes reconnecting us with stories or events we’d forgotten about.
“Amazing,” or “Inspiring?” Not exactly what comes to mind around here but that’s what the national magazine “Editor & Publisher” used when they wrote about the nominations they received this year for E&P’s “10 Newspapers That Do It Right.”
To quote them: “From the tiny weeklies such as the McKenzie River Reflections (circ. 800), to the big metropolitan dailies, such as the New York Times (circ. 1.5 million), every nominee was impressive in its own way.”
The selection process included circulation growth, increased advertising sales, and revenue achieved through new channels. Plus, “Much more than that, we look for ideas and strategies that are unique and creative whether they bring in new revenue or not and regardless of newspaper size.... So many of the nominations we receive convey that resourcefulness with which newspapers have always used to stay relevant and causitive to the readers they serve.”
We were surprised. And, we were surprised again when the Oregon Newspaper Publishers Association held their annual convention this summer.
In a competition for the best web project in the state, the NewsArk was judged above all the other weekly newspapers in Oregon. It also placed above daily papers like the 3,500 circulation Dalles Chronicle published by the Eagle Newspaper Group, which came in third. Our second place finish ranked just behind the 9,000 circulation Corvallis Gazette-Times - printed daily by Lee Enterprises.
Seems like we’re onto something here and there’s only more to come - like improvements to our weekly print editions, already in progress.


McKenzie River Reflections

McKenzie River Reflections is the weekly newspaper serving Oregon's McKenzie River Valley. Available by mail for $23/yr in Lane County, $29/yr outside Lane. Digital subscriptions are $23/yr. Subscribe at: Purchase copies online at: Read about area communities including Cedar Flat, Walterville, Camp Creek, Leaburg, Vida, Nimrod, Finn Rock, Blue River, Rainbow and McKenzie Bridge.